Posted
11/30/2021
Job Title:
Director of Digital Presence
Hours:
Full time
Organization:
Catholic Theological Union
5416 S Cornell Ave
Chicago, IL
60629
https://ctu.edu/jobs-at-ctu/
Description:
The Director of Digital Presence is an integral member of the Advancement team and is responsible for the digital strategy and daily implementation of marketing efforts to generate inquiries and support the inquiry-to-enrollment process; public events (to include broadcast development and distribution); and online appeals.
The Advancement Department at CTU is comprised of the Enrollment Management, Development and Marketing teams as functional areas that work in tandem to advance the institution’s goals: To attract students as well as develop understanding and support among the various constituencies of the institution in order to secure the resources required to fulfill CTU’s mission.
In this newly created role, the Director of Digital Presence will execute new and innovative ways to reach a relevant and increasing audience and deliver a superior digital experience of a graduate school of theology and ministry, elevating CTU’s brand awareness nationally. Reporting to the Director is the Marketing Manager, with the support and direct collaboration of the Advancement Data Manager. The Director of Digital Presence will be an integral member of an institutional technology task force.
Requirements:
• Bachelor's degree required, Master’s preferred
• Professional writing and editing skills
• Minimum 4 years’ experience in digital marketing including paid media, organic and multi-channel marketing.
• Expertise with Adobe Media software or similar;
• Working knowledge of with WordPress (or similar), MailChimp (or similar), livestreaming/broadcast platforms, Google Suite, Canva, and all major social media platforms, and associated analytics;
• Skilled videographer and comfortable with photography;
• Strong knowledge of best practices in digital media, email marketing and website optimization
• Innovative thinker and collaborative team player
• Ability to work effectively in a fast paced, deadline-driven environment
• Willingness to work some extended hours, night and weekends, as needed
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